About us

Blixum, LLC is a modern operating and investment company focused on unlocking value at the intersection of commerce, technology, and operational excellence.

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Founded by Fanie Pieterse, Blixum is shaped by a global perspective and a builder’s mindset. Originally from South Africa, Fanie brings a hands-on, problem-solving approach rooted in a technical education and a lifelong passion for building robots, gadgets, and systems that work smarter and more efficiently.

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Blixum began by sourcing and reselling liquidation, overstock, and surplus inventory directly from major retailers and distribution partners. That foundation has evolved into a broader platform that builds and operates consumer brands—such as TreasureHunt HQ—while applying data-driven rigor across multiple channels and markets.

Beyond commerce, Blixum designs and builds technology platforms, internal tools, and apps that improve sourcing, pricing, inventory intelligence, and workflow automation. These solutions are developed both to power Blixum’s own operations and to help other businesses modernize and scale.

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Blixum also provides consulting services to founders and operators, focusing on operational optimization, system design, and go-to-market strategy. In parallel, Blixum actively pursues the acquisition and modernization of “boomer businesses”—established, cash-flowing companies ready for succession but underserved by modern technology. Blixum’s approach blends respect for what’s been built with thoughtful upgrades to systems, processes, and digital strategy.

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At its core, Blixum reflects a belief that great businesses—like great products—deserve smart systems, curious builders, and a strong second chapter.